It all started, when Moshe was managing a restaurant in New York, and photographed the popular menu items and put them on a screen for display. Right away, people asked around who took those images and booked Moshe to do their photographs. Since Moshe has many years experience in the food line, he has that eye for food photography.
Food photography plays the most important roll when branding your restaurant, food truck or food packaging. When the food isn't properly photographed, it's a turnoff for the eye and it's an easy way to loose customers. When done properly and mouthwatering images are displayed or printed, that's the best way to attract others to your business.